Simple and efficient
Introducing our new custom block to easily use Raptor Product Recommendations in Salesforce Marketing Cloud!
User-friendly interface
Our new custom block takes product recommendations to the next level. Not only does it support all product recommendation methods available from Raptor, but it also enhances the user experience with intuitive controls.
With a user-friendly interface featuring dropdowns, checkboxes, input fields, and more, building personalized marketing experiences has never been easier.
No code needed
Designed to streamline your marketing operations, this intuitive, no-code solution empowers all SFMC users — from marketers to developers — to create efficient and engaging campaigns.
All layouts supported
But that’s not all. Have multiple product recommendation layouts in Raptor? No problem. Select any of your pre-configured layouts using a convenient dropdown — no coding required.
Scalable product recommendation matrix
Using simple sliders, you can also effortlessly adjust columns and rows to recommend anywhere from 1 to 15 products within a single configuration.
Ie. 2×1 ..
..or 3×3
AMPscript variable friendly
For those seeking even greater flexibility, the block offers advanced configuration options using AMPscript variables for ie. product categories or customized feeds.
Exclude products if needed
Need to exclude specific products? Just input product IDs as a comma-separated list, ensuring total control over what gets displayed.
Tooltip guided experience
Every input and control is accompanied by helpful tooltips, making it simple for all roles within SFMC to create highly sophisticated product recommendations. Whether you’re a marketer, developer, or content creator, our block serves as your one-stop solution for delivering personalized, impactful product suggestions — all with no coding required.
It’s really that simple and efficient!
Say goodbye to complex coding and hello to seamless campaign creation. Take your marketing strategy to the next level with our innovative custom SFMC block!
The recommendations
If you’re new to Raptor Product Recommendations, here’s a short explanation of the different methods.
Keep in mind though, all of them are easily customized through the block in Marketing Cloud. So you can tweak them just the way you want!
1. Customized Feed
Create a custom feed in Raptor with a subset of products tailored to your business needs. This allows you to personalize recommendations with full control over filtering and settings.
2. Popular Items in a Category
Showcase the most popular products within a specific category. Just enter a category ID, and Raptor will automatically pull the top-performing items. You can fine-tune the settings to optimize results.
3. Popular Items in a Brand
Similar to the category-based recommendations, this method displays the most popular items from a particular brand. Simply enter the brand ID and adjust the settings as needed.
4. Popular Items
Display the overall most popular items across all categories and brands. This is a great way to highlight bestsellers and trending products.
5. User Items History
Leverage user behavior to personalize recommendations. This method analyzes a customer’s visit history, items added to the basket, and past purchases. You can choose to include or exclude products based on this history. For example, you can show recently viewed items while excluding those already purchased and in basket.
6. Similar Items
Recommend products that are similar to a given item. Instead of manually entering a product ID, you can dynamically pull it from a variable. This is particularly useful in personalized emails, where you can reference a product the customer has already shown interest in.
7. Personal Shopping Assistant
This intelligent recommendation method acts like a virtual shopping assistant. Based on recent interactions, it helps users find the right product by suggesting similar items or cross-sell related products. Explore the different presets within this method to fine-tune recommendations for your audience.
You can choose for yourself how many of the customers’ recent actions it should analyze.
8. Manually Selected Products
If you have specific products in mind, you can directly enter their product IDs. This is great for curated selections or promotional campaigns where you want full control over what is displayed and in which order.
By leveraging these Raptor recommendation methods, you can create a more engaging shopping experience that increases conversions and customer satisfaction!
Measuring impact
Feed tracking for performance monitoring
Understanding the impact of your product recommendations is key to optimizing your marketing efforts. With our custom block for Salesforce Marketing Cloud, tracking performance is simple and insightful.
Using the built-in ‘Feed Tracking’ feature, you can assign a tracking string to your recommendation block. This string is seamlessly appended to the block type, allowing you to monitor its performance through clear, identifiable tracking data. In Salesforce Marketing Cloud, you’ll gain detailed clicks-insights on element level in reports and data views.
But the visibility doesn’t stop there. For a comprehensive view of how your recommendations influence customer behavior, you can add the feedtracking to the global tracking parameters in SFMC to track conversions and revenue using tools like Google Analytics 4 (GA4) or Power BI. With consistent tracking, you can analyze cross-channel data, spot trends, and refine your strategies to maximize results
Configure and save for future use
For data-driven optimization, the block can be configured in different ways and saved as local instances and is also fully compatible with the A/B Test content block in SFMC. This way the block allows for you to effortlessly set up variations of your product recommendations, compare their performance, and identify which version resonates best with your audience.
With our custom block, you’re not just delivering personalized product recommendations — you’re unlocking actionable insights to drive smarter decisions and greater ROI.
Do you want to know more?
Get in touch with SJURE SOLUTIONS if you want to know more about the block and get a live demo.
If you’re new to Raptor Services, we can also introduce you to their many other great services.